#SeeTheInvisible Campaign


Building a new approach to mental health and depression in the LGBT community.

Mental health problems are often not visible. But they more common than most of us would think. There is a lot of stigma surrounding mental health issues. Even more so for the LGBT population, who cannot reach out for help as easily.

As part of the 2017 DATA4CHAN.GE workshop, I worked with a team to design from scratch an online and offline campaign that aimed to build a new approach to mental health and depression in the LGBT community.

We wanted to show that in experiencing mental difficulties, you are not alone. And that there is help for you. DATA4CHAN.GE partnered with sexual minorities Uganda (SMUG) and Icebreakers Uganda to solve this problem.

The Process

Empathize - Define - Ideate - Prototype - Test

My Role

As the Lead Designer, I led the design research prototyping and all the visual deliverables. I worked alongside a journalist, developer, two activists and a junior designer.


In the course of a short but intense five days workshop, my team and I crafted the concept and design of a campaign to help Ugandan human rights organizations (sexual minorities Uganda (SMUG) and Icebreakers Uganda) sensitize the community about mental health and depression in the LGBT community. As a team we set out to design an online and offline campaign from scratch.

Campaign goals

- How to recognize signs of mental health issues.
- Tackling the stigma + You are not alone.
- Help is available.

Research and Prototyping

Face to face interviews, online surveys and focus groups were carried out by the HRO’s (SMUG and Icebreakers Uganda) and the respondents were some of the victims of stigmatization. The data collected was used to design infographics, a facebook chatbot and a shorthand campaign.

Brainstorming: How big is the problem?

- There is a stigma around mental health issues and even more so for LGBT people.

- Intimate partner violence is more difficult to address with LGBT people because there is less help available and more stigma to reach out.

- BUT there are options. We need to relay that information to the LGBT community. It’s important to convey the message: You are not alone.

Issues with privacy?

People may not wish to come to the clinic to be identified as LGBT.

Creating personas with my team.

Insights from our research

- LGBT people face barriers while seeking help unique to their sexual orientation and gender identity.

- LGBT people often rely on informal and personal networks for assistance in cases of intimate partner violence and sexual abuse.

- Multiple forms of IPV are prevalent among LGBT; non-physical forms of violence are generally reported more commonly than either physical or sexual forms of violence.

-The prevalence of intimate partner violence is on the higher end of this spectrum in East Africa, demographic and health surveys indicating that approximately half of all women between the ages of 15-49 in Uganda and much higher among LGBTs; National Academy of Science.

Design and Development

Campaign Reach

- Mobile and Web Shorthand campaign.
- LGBT Infographic (shareable on social media).
- Facebook ChatBot.
- Toll Free Help Line.

1. Campaign Branding: I designed the campaign logo and identity and I applied the branding across all the visual assets of the campaign. We went with the hashtag #Seetheinvisible

2. Infographics: I designed the infographic from the complex data we collected during our research.

3. Facebook Chatbot

4. Toll-free Helpline

5. Mobile and Web Shorthand Campaign.