Design and development of a new brand & a roll out strategy for PPARB
The Review Board was established to promote and uphold fairness in the Public Procurement system through judicious and impartial adjudication of matters arising from disputed procurement proceedings and as a major alternative to the court system. We were commissioned by GIZ to offer branding and strategy services to the PPARB board. This entailed development of a new brand and a roll-out roll strategy. The exercise included visual elements which alongside other elements of an internal culture change programme geared to align the brand promise of the organization to the expectations of its customers and other stakeholders.
Challenge: The brief was to design and develop the PPARB logo and a brand guideline
Research- Strategize – Analyze – Execution
Visual design lead, Strategy & Stakeholder management.
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